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The Partners for Advancing Health Equity (P4HE) Resource Library is a virtual portal containing action-oriented health equity research, practice, and policies. The library aims to increase equity in health by offering free access to field-tested, evidence-informed and evidence-based programs strategies and high-quality research.
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- During the COVID-19 pandemic, young adults represented one of the groups with the highest number of COVID-19 infections but experienced less severe symptoms and lower rates of mortality. The Georgia Peers for Equity Against COVID-19 and for Health (Georgia PEACH) was developed to address COVID-19 vaccine hesitancy among African American/Black and Latinx young adults (18–25) on college campuses…July 2025COVID-19/Coronavirus, Communication
- In this first episode of a two-part series, we explore how misinformation can distort public understanding and reactions to critical health information. With social media serving as a breeding ground for these inaccuracies, it is important to develop robust media and data literacy skills to distinguish fact from fiction. Here, we engage with leading experts who share evidence-based…July 2025Communication, Social Environment
- With social media serving as a breeding ground for information inaccuracies, it is important to develop robust media and data literacy skills to distinguish fact from fiction. In this second episode of a two-part series, we continue to explore how misinformation can distort public understanding and reactions to critical health information and we pose essential questions: What are the key…July 2025Communication, Social Environment
- The Level Setting Dialogue introduces P4HE's quarterly topic and how it relates to health equity. It provides foundational knowledge on the topic and sets the stage for deeper exploration and understanding. For the second quarter of 2025, we explore an essential topic: combatting misinformation and advancing truth-telling. #P4HElevelsettingdialogueQ2_2025May 2025Communication, Social Environment
- Misinformation and disinformation continue to shape public understanding of health, often undermining trust and disproportionately impacting communities already facing health inequities. Addressing these challenges requires practical strategies that foster trust in health information environments.The Partners for Advancing Health Equity (P4HE) Research Collaborative hosted a three-part workshop…April 2025Communication
- How can storytelling combat the spread of health misinformation? BlackDoctor.org presents a vital panel discussion moderated by Eric Weisberg (Global CCO, Havas). Explore the strategies and impact of using compelling narratives to promote accurate health information and empower patients. (website description)#P4HEwebinarQ2_2025April 2025Communication
- The ASPPH Academic Public Health Messaging Guide 2025 builds upon the foundation of our 2024 ASPPH Messaging Guide, offering updated strategies to communicate the value of public health, particularly in a time where efforts to disrupt it are emerging at the local, state, and federal levels.(author abstract)#P4HEpodcastQ2_2025January 2025Communication
- Background: With the growing role of social media influencers (SMIs) in providing health advice, concerns arise regarding the usefulness and reliability of online health information. This exploratory research focuses on health expert content creators (HECCs), who offer a unique perspective due to their combined medical knowledge and social media expertise.Methods: We conducted semi-structured in-…December 2024Communication
- As public health, clinical and research practitioners and communicators, our work requires us to disseminate accurate information to help people with diverse backgrounds make evidence-based health and safety decisions. However, the technologies that help us communicate also spread unreliable or false information. The steps below will help you convey credible health-related information to patients…November 2024Communication
- This paper tackles the issue of health and well-being misinformation, the dissemination of false or misleading information related to medical treatments, diseases, mental health, nutrition, exercise or general well-being, propagated by social media influencers. It investigates the virality of misinformation posts by TikTok and Instagram influencers exploring users’ appraisals and their sharing…August 2024Communication
- In recent years, numerous tools and approaches have been developed to counter misleading health-related information and enhance public health communication in an environment of mistrust. To provide practitioners with an overview of these tools and approaches, the project team developed the 4 i Framework for Advancing Communication and Trust (4 i FACT). This framework is based on a review of more…June 2024Communication
- This paper discusses the role of social media algorithms in the spread of misinformation during the COVID-19 pandemic. It aims to propose solutions to combat misinformation and promote accurate, evidence-based public health information. (author abstract)#P4HEwebinarQ2_2025June 2024COVID-19/Coronavirus, Communication
- Accessibility is an essential part of your public health communications. Up to 27% of adults in the United States have some type of disability (CDC), and it’s important to consider how people with disabilities will interact with your public health content. It is not possible for people to understand the important health information you are sharing if they cannot access it.In partnership with…May 2024Communication
- In public health research and practice, data visuals play an important role. They are tools for education, awareness, and persuasion. Key health agencies create visual messages to reach people of all literacy and education levels to help them quickly understand information by complementing or replacing text with images. A well-designed infographic on how wash hands in 12 steps is critical for…April 2024Communication
- Misinformation spreads rapidly across social media and other online platforms, posing risks to individual health and societal well-being. Research on the psychology of misinformation has proliferated in recent years, yet many questions remain about how and why misinformation spreads, how it affects behavior, and how best to counter it. Answering these questions well depends in part on how…November 2023Communication, Social/Structural Determinants
- Artificial Intelligence (AI)-based chatbots are considered one of the most innovative digital advancements in recent times. The public release of the AI chatbot ChatGPT (GPT-3.5) by OpenAI in November 2022 attracted massive attention with more than 100 million monthly active users. GPT-4 was released in March 2023 and is presently available for paid subscribers. (author introduction)#…October 2023Communication
- Culturally driven communication is focused on inclusion. Unlike a “one-size-fits-all” approach, culturally driven communication prioritizes the preferences and perspectives of your target audience as you design messaging, visuals, and outreach. Recognizing and incorporating the diversity of people’s cultures, values, and beliefs allows you to more effectively communicate with multicultural…September 2023Communication
- Background: The proliferation of false and misleading health claims poses a major threat to public health. This ongoing “infodemic” has prompted numerous organizations to develop tools and approaches to manage the spread of falsehoods and communicate more effectively in an environment of mistrust and misleading information. However, these tools and approaches have not been systematically…August 2023Communication
- Nearly one in ten children living in the U.S. has a parent who speaks English less than “very well.” Among Asian and Latiné children, the proportion is closer to four in ten. Within the world of child health research, language remains a significant barrier to equitable research recruitment and inclusion. However, education for pediatric, child psychology, nursing or maternal-child health research…August 2023Communication
- Language is a social determinant and driver of health. Joo and colleagues2 performed a systematic review of perioperative and surgical care that adds to a growing body of literature describing language-related health care disparities. The 29 studies that met their inclusion criteria had mixed results. Most found that patients with limited English proficiency (LEP) experienced reduced access to…July 2023Communication, Social Environment
- The provision of accessible and meaningful language services to individuals with limited English proficiency (LEP) is a key component of health equity. For the growing hundreds of thousands of Coloradans who struggle with language barriers, the obstacles to obtaining good medical care can be overwhelming and the cost of inadequate language services huge. Efforts to improve language access make up…July 2023Communication, Services & Programs
- Equity and equality. To many, these two words are practically interchangeable. But understanding the difference is crucial – especially when it comes to promoting health equity through your language access plan. As Caroline Belden, a writer for The Inclusion Solution, explains: “Equality is leaving the door open for anyone who has the means to approach it; equity is ensuring there is a pathway to…May 2023Communication
- For many who have taken up a new language or visited a foreign country, language barriers are often unexpected hiccups and might even be a bit embarrassing. But what happens when language barriers become an everyday encounter that impacts your fundamental autonomy, your voice, and your rights? This talk explores the role of language barriers in healthcare and the power of language translators in…May 2023Communication
- What is Plain Language?Plain language is communication that is clear, accessible, and useful.How Can Plain Language Advance Public Health?Effective public health communications is critical to help people stay informed and make decisions about their health. Information about public health can be confusing, jargony, and fast-changing, so communicating in plain language helps to translate and…February 2023Communication
- Over the last year, we’ve been developing an audience-narrative architecture that can help the Robert Wood Johnson Foundation (RWJF) and its partners find “narrative strategies” and actual storytelling that would activate people in the U.S. to dismantle structural racism in America’s healthcare and public health systems. We developed the target narrative above for the third and final phase of…January 2023Communication
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