Culturally driven communication is focused on inclusion. Unlike a “one-size-fits-all” approach, culturally driven communication prioritizes the preferences and perspectives of your target audience as you design messaging, visuals, and outreach.
Recognizing and incorporating the diversity of people’s cultures, values, and beliefs allows you to more effectively communicate with multicultural audiences. Culturally driven communication emphasizes positive and authentic representation of multicultural audiences to ensure each priority population feels represented within and can relate to your messaging.
How to Use this Guide
The guide is divided into three sections—messaging, visuals, and outreach—to support the development of your public health communications. Each section offers strategies and tools to help you create materials that build stronger relationships, increase credibility, and improve health outcomes. (author introduction)
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