Messaging for trust in health communication

As public health, clinical and research practitioners and communicators, our work requires us to disseminate accurate information to help people with diverse backgrounds make evidence-based health and safety decisions. However, the technologies that help us communicate also spread unreliable or false information. The steps below will help you convey credible health-related information to patients, peers and community leaders who are bombarded with confusing or conflicting messages. Your specific words may vary depending on each situation and audience, but these core principles always apply. (author introduction)

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