Tackling Rumors and Understanding & Strengthening Trust (TRUST) in public health

In recent years, numerous tools and approaches have been developed to counter misleading health-related information and enhance public health communication in an environment of mistrust. To provide practitioners with an overview of these tools and approaches, the project team developed the 4 i Framework for Advancing Communication and Trust (4 i FACT). This framework is based on a review of more than 350 information management and communication resources, tools, and approaches that were published or available in the public domain as of March 2023. (website description)

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