Individual Author(s) / Organizational Author
December 2023
P4HE Partner Organization
Abstract / Description

BDO is the world’s largest and most comprehensive online health resource specifically targeted to African Americans. BDO understands that the uniqueness of Black culture - our heritage and our traditions - plays a role in our health. BDO gives you access to innovative new approaches to the health information you need in everyday language so you can break through the disparities, gain control and live your life to its fullest.

BDO:  Where Wellness & Culture Connect

  • Culture describes the ‘way of life’ for a specific group of people — the outlook, attitudes, values and customs shared by a society.
  • Wellness is the state of being in good health, especially as an actively pursued goal.

All of this is combined to create the ideal platform that speaks to our audience in a way that inspires, motivates and informs them every day.  With a heavy emphasis on “how to do it, you can do it” content, BDO has earned the trust of Black consumers everywhere who were simply waiting for someone to speak to them with a voice they can trust and a language they can understand.

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